When packaging becomes the product

by Todd McDonald on December 3, 2015

What do squeezable baby food containers, continuous spray sunscreen bottles and foam pump soap dispensers all have in common? They all illustrate consumer packaged goods innovation that goes beyond the products inside to the packaging itself. Through examples such as these, it is clear that more and more companies are realizing that they can add value to a product by creating a package that delivers a better experience – from containers that allow young babies to feed themselves before ever learning to use a spoon, to a new method to apply sunscreen that eliminates the mess of lotions and creams to dispensers that not only deliver soap, but also create just the right amount of lather. In some cases, you might even say that these new packages are not simply packages, but actually new products in and of themselves.

This blurring of lines between packaging and products is something we are very familiar with at TEQ.

That’s because we not only produce high quality medical, food and retail packaging we also offer concept-to-completion solutions taking product development from material evaluation to design and engineering all the way through to product assembly and fulfillment.

Take for instance, our production of ear thermometer covers for a global leader of healthcare devices. By building and managing a modular clean room exclusively designed for this product, we were able to develop the processes and tools needed to decrease supply chain inefficiencies, streamline the workflow and provide us with a level of quality control that has allowed to ship over one billion parts with zero defects in the field.

Or, our production of sterile plastic light handle covers for surgical lights. Not only do we manufacture this medical device, we produce the packaging, allowing us to seal the light handle within the primary packaging and ship the finished product in secondary packaging to the manufacturer for the final sterilization process.

Or, when we met the challenge to create a vivarium with deep dimensions and no imperfections for rodents to latch onto. Not only did we leverage our expertise in manufacturing deep draw parts to exacting standards, but we also developed a true concept-to-completion solution through outsourcing resources, product assembly as well as fulfillment. In addition, we employed the use of recyclable RPET material to form the cages, allowing the end consumer to break down and reuse cages saving both space and energy in their facilities.

What about you? How has your company or industry blurred the lines between package and product, or created something “new and improved” by changing the package instead of the product?

Learn More About TEQ’s packaging solutions

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