When it comes to heat resistant materials, Starlite may be one of the most heat resistant materials you never heard about. While its inventor, Maurice Ward, never disclosed the formula for this potentially world changing innovation before his death in 2011, it was proven to be able to withstand heat three times hotter than the [...]

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5 Packaging Trends That Will Impact the Industry in 2015

by Todd McDonald on January 6, 2015

It’s that time of year again, after pausing to reflect on the triumphs and tragedies of the past year we shift our focus to the possibilities of the New Year that lies ahead. What accomplishments will it bring? What new milestones will be reached? And most importantly what will be the defining trends? This phenomenon [...]

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What packaging material has the most appeal to customers?

December 17, 2014

From usability testing for software and websites, to pretesting online marketing, print ads and TV commercials, to understanding shopper behavior and optimizing package design, eye-tracking research has certainly proven to be a powerful tool over the past few decades. And when it comes to package design, there are numerous studies available focused on what visual [...]

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What’s on your Top Ten list for 2014?

December 10, 2014

It’s that time of year again, when companies are fervently putting together their Top Ten lists for 2014. Whether you are interested in pop culture, scientific innovations or even package design, chances are by end of the year you will be able to find just about any Top Ten list you are looking for. That made [...]

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