What packaging material has the most appeal to customers?

by Todd McDonald on December 17, 2014

From usability testing for software and websites, to pretesting online marketing, print ads and TV commercials, to understanding shopper behavior and optimizing package design, eye-tracking research has certainly proven to be a powerful tool over the past few decades. And when it comes to package design, there are numerous studies available focused on what visual [...]

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What’s on your Top Ten list for 2014?

by Todd McDonald on December 10, 2014

It’s that time of year again, when companies are fervently putting together their Top Ten lists for 2014. Whether you are interested in pop culture, scientific innovations or even package design, chances are by end of the year you will be able to find just about any Top Ten list you are looking for. That made [...]

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What’s your packaging problem?

November 19, 2014

Whether your skills in the kitchen are limited to making toast, or you are a master chef accustomed to cooking decadent meals, chances are you have “overcooked” something and frantically fanned your smoke detector in an effort to halt the inevitable high-pitched screeching. Enter Next Protect, the carbon monoxide and smoke detector that gives you [...]

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Who should be your packaging “general contractor”?

November 12, 2014

If you have ever hired an event planner, you certainly didn’t expect them to cook the food, take the photos and play the music. Instead, you relied or him or her to use their industry knowledge to bring together the best chef, photographer and band possible for a perfect affair. Likewise, if you have ever [...]

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