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TEQ Impressions

Now you see it, now you don't...

When it comes to packaging design, providing physical protection, information/marketing messages and security are undeniably important. But sometimes package design focuses on other factors that are just as important - such as sustainability. For.

When more really is better

Getting a product into a big box retailer is something many businesses and entrepreneurs dream about. But with such opportunity also comes a level of increased production volume demands that one must find a way to handle without sacrificing.

What can the President and a teenager teach us about food packaging design?

What do the President of the United States, a typical teenager, Japanese astronaut Aki Hoshideand and possibly even you have in common? Selfies. That’s right, virtually everyone, of all ages and walks of life, seem to be swept up in this global.

Using a S.W.O.T. analysis for better packaging engineering

Often, as part of a company’s overall corporate planning process, a S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats) analysis is performed. This can be an invaluable exercise to help businesses improve operations, discover.

5 packaging trends that will impact the industry in 2015

It’s that time of year again when we shift our focus to the possibilities of the New Year that lies ahead. What accomplishments will it bring? What new milestones will be reached? And most importantly what will be the defining trends? This.

What packaging material has the most appeal to customers?

From usability testing for software and websites, to pretesting online marketing, print ads and TV commercials, to understanding shopper behavior and optimizing package design, eye-tracking research has certainly proven to be a powerful tool over.

What's your packaging problem?

Whether your skills in the kitchen are limited to making toast, or you are a master chef accustomed to cooking decadent meals, chances are you have “overcooked” something and frantically fanned your smoke detector in an effort to halt the.

Moonshot thinking

If you were ever lucky enough to set foot in the Google X facility (a not so secret lab with the sole purpose of disrupting complacency in technology), chances are you might come across a whiteboard diagram or two of a space elevator (a.

Packaging moments of truth

You’re walking down the grocery store aisle. You stop, pause and keep walking. Then something catches your eye, you pause and pick it up. Do you like it? What makes you place it in your shopping cart versus placing it back on the shelf?

Protecting brands through packaging

Have you ever made a spontaneous purchase based on clever packaging, but then were extremely disappointed when the product itself didn’t meet your expectations?

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