What do the President of the United States, a typical teenager, Japanese astronaut Aki Hoshideand and possibly even you have in common? Selfies. That’s right, virtually everyone, of all ages and walks of life, seem to be swept up in this global.
Often, as part of a company’s overall corporate planning process, a S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats) analysis is performed. This can be an invaluable exercise to help businesses improve operations, discover.
It’s that time of year again when we shift our focus to the possibilities of the New Year that lies ahead. What accomplishments will it bring? What new milestones will be reached? And most importantly what will be the defining trends? This.
From usability testing for software and websites, to pretesting online marketing, print ads and TV commercials, to understanding shopper behavior and optimizing package design, eye-tracking research has certainly proven to be a powerful tool over.