In an emergency room, time is everything – especially when it comes to medical device packaging. Struggling to open a package, spilling kit contents or misreading package labeling can actually be the difference between life and death. Clearly, medical packaging system design and validation are a critical element to patient safety.
To that end, one of the essential steps outlined in Karen Greene’s (LifePackaging Technology) 7 Essentials for Successful Packaging Design is the evaluation of similar or competing devices. In this white paper, Greene suggests that in addition to identifying your key competitors and/or comparable devices, you should “get yourself out into the clinical setting and determine what your target customers love and hate about these packages.” Greene also suggests asking customers to prioritize their top three requirements for a package, and even goes so far as to offer some ideas to examine. These include:
At TEQ, we not only agree with this approach but we have some additional points we think are important to consider:
Do you have any other considerations to suggest?