You hire someone to paint your house. Not because you are not capable. But, because you don’t have all the best tools, your work might be a little more sloppy than an experienced professional’s or simply because you don’t have the time to devote to the project.
Should the same be true when it comes to your package development?
That’s the question posed by veteran packaging professional George Hill in his recent Packaging World article, Should package development be done in-house or with vendor help?.
In his 40+ years of experience in package design and development, Hill repeatedly observed that even when companies have internal staff to manage the package design process, the majority of the time, they rely heavily on external vendors and suppliers.
While clearly every situation is different, Hill explains that it comes down to strengths outweighing weaknesses. He goes on to point out that while it is possible that relying on vendors may have undesired affects such as increased costs, more often than not vendors have better knowledge of materials, a larger staff with more time and resources to devote to the project and a higher level of packaging knowledge.
As a custom thermoform manufacturer, we at TEQ are committed to bringing this type of value to every customer relationship we have, and are constantly looking for new ways to provide it - from ensuring our team has the highest level of certifications to purchasing a 3D printer system for rapid prototype production to bringing Belco sealing machinery in-house for on-site verification of compatibility of parts.
What do you think? Is package development typically better done with vendor help?