What do Tylenol, Mattel and Toyota have in common? All are companies that have experienced serious issues with product quality that put their brand’s reputation at risk. Looking at just a few examples such as these it is clear that among other things, a company’s supply management can play a critical role in enhancing, protecting or even destroying its brand equity. To that end, Protecting the Company’s Brand*, a recent article in ISM's Inside Supply Management provides some sound guidance for supply managers - summarized below:
At TEQ, these are steps we help our clients with everyday. What are some of the steps you take when it comes to supply chain management and protecting brand equity?
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