Immediately after an awards show like the Golden Globes held last week, media is always abuzz with the most moving and most entertaining speeches of the evening, evaluations of the host’s performance, and of course who made the A-list of the best dressed at the event. In addition to presenting awards for Best Picture and Best Actress, such events also often honor those that have made significant contributions to the arts with lifetime achievement awards.
What if there were similar awards for packaging contributions?
This is exactly the question that Sterling Anthony posed in his recent Packaging World article, Lifetime achievement awards for packages.
Anthony goes on to list his picks, which he describes as meeting the criteria of being exemplary, enduring and repeatable. They include:
Clearly, these four nominees “demonstrate packaging’s power as a brand-builder.”
This made us wonder. If we had to choose additional nominees from our own collection of successes, what would we include?
What about you? What packages would you nominate for a lifetime achievement award?