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TEQ Impressions


A packaging simulation with real impact

On Oct 2, 2013

Have you ever had an opportunity that was just too good to pass up? Maybe it was coworker who had extra tickets to the playoffs for your favorite team, or perhaps it was an offer from a friend to watch your children overnight so you could enjoy an evening on the town.

For us at TEQ, it was an opportunity to participate in an event. But of course, not just any event.

Imagine, if you will, a scene in an emergency room, as hectic and high stress an environment as any. Some may even describe it as organized chaos. Timing of course is everything, especially when it comes to medical devices. In fact, the seconds it takes to understand package labeling, and successfully open and interact with packaging can be the difference between life and death.

Clearly, medical packaging system design and validation are a critical element to patient safety. But unlike other environments, evaluating real-world performance of medical packaging is simply not feasible.

Until now…

At the Healthcare Packaging Immersion Experience (HcPIE), a unique collaborative event between the Learning and Assessment Center (Colleges of Human Medicine, Nursing, Osteopathic Medicine and Veterinary Medicine) and MSU’s world-renowned School of Packaging, medical device packaging professionals can do just that.

By viewing simulations, packaging engineers and designers can study first-hand the performance of medical device packaging in the operating room, emergency room and home health care environments. This one-of-a- kind event truly provides packaging insights nearly impossible to come by anywhere else.

Understanding how packaging solutions work, and how they don’t, is key to our success at TEQ. That’s why when the opportunity arose to take part in this year’s Immersion Experience, we jumped at the chance to become a Silver Sponsor of the event and be part of an industry experience designed from the ground up to bridge the gap between the package design, package engineering and the real world.

The event is being held October 2-3rd and we are excited to hear about the results.

What about you? What one-of-a-kind, cant-pass-up events have you participated in?

Todd McDonald

By Todd McDonald

A creative, customer-based problem solver, Todd has over 20 years of industry experience. Starting as a designer, he moved on to engineering project management, then transitioned into sales. It is this diverse background that gives him a “unique, multi-faceted understanding of business” that generates unexpected, smart solutions.

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