Sustainability – It’s More Than Just Being Green

by Todd McDonald on June 5, 2013

When it comes to sustainability, we are all quite familiar with the “Go Green” mantra – from calls to buy organically grown food the local farmers’ market to reminders to energy proof our homes or to use of reusable water bottles and shopping bags.

But many of us may not realize that a new, broader definition is beginning to take hold. One focused not only on protecting the environment, but also on protecting financial and social bottom lines.

As companies embrace this broader definition and shift their focus to achieving a positive impact on their financial, societal and environmental well being the result will be healthier planet and a healthier economy with truly sustainable businesses.

So, how do manufacturing companies like us put a “triple bottom line” concept like this into action?

According to Larry Nitardy, president of ComAssist (a consulting firm that helps companies define purpose, create clarity and improve results) in a recent Plastic Today article “On Management: A Sustainable Business is Less About Being Green Than Being in the Black”, it’s all about choosing partners that exhibit seven sustainable business behaviors:

  1. Touch – Reducing the number of times needed to touch a product & for the product to touch the But environment
  2. Teach – Helping to increase knowledge about the impact of a product or service
  3. Treat – Demonstrating an understanding of how products & processes affect employees
  4. Tout – Helping to provide more impact in the market
  5. Time – Finding ways to increase efficiencies in the supply chain
  6. Talent – Developing leading edge products & understanding and improving the product lifecycle
  7. Treasure – Understanding and finding ways to improve your cost structure

At TEQ, we have a variety of partners that demonstrate these behaviors – from our unique alliance with Belco Packaging Systems that helps us to be able to conduct on-site verification of compatibility of parts to our partnership with the medical packaging experts at Spartan Design Group that has played a critical role in helping us provide the documentation our customers need to justify new, 100% recyclable, packaging designs.

What about you? Do any of your current partnerships exhibit the “Seven T’s” of sustainable business behavior?

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