Customer-Focused Strategic Alliances

by Todd McDonald on April 19, 2012

When asked to identify the most successful strategic alliances in history, the 70+ year relationship between Hewlett Packard and Disney often tops the list. What makes a relationship like this so successful? While this is often a much-debated topic, we think the answer is clear.

They make the end-consumer happier.

How? By providing something that couldn’t be provided without the partnership – from a new service or product to a higher quality product, to one that’s simply easier, faster or cheaper to buy (think PC’s preloaded with operating software).

And making customers happy is exactly what we think our new partnership with Belco Packaging Systems will do. By forming a unique alliance with a leading U.S. manufacturer of shrink packaging, pouch sealers and blister sealing systems our customers will be able to save valuable time and money through on-site verification of compatibility of parts. As a reseller of Belco machinery, TEQ can provide our medical packaging, pharmaceutical packaging and consumer packaged goods customers direct access to these high quality machines early on in the packaging system development process, helping to ensure the success of each and every project from the start. Plus, we can support existing customers who already have Belco machines with seal tooling while exposing our customers who don’t have Belco equipment to some of the best equipment the industry has to offer.

What are some of your most successful strategic alliances?

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