Case Study – IronMan2 Slurpee Cups

Slurpie Cups

Challenge

Create a thermoform lid with distortion printing for a Marvel Comics promotional item. Something that had never been done before. Add to that an upcoming movie launch, so timing and print quality were of the essence.

Solution

To do something that’s never been done, with high-quality standards and a rigid timeline, we applied our TEQnology and tested, tested and tested some more. Coupled with our experience with Keifel technology, our TEQnologists developed a process to consistently “hit the mark” and produce a crisp, clean image.

Result

Consistent clean image on a formed lid.
High-volume order shipped on time to support movie opening.
Iron Man fights crime from Slurpee lids across the nation.

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